UCI Mountain Bike World Cup

For mountain biking in the UK, there is no bigger or better event than this! Fort William has been on the UCI Downhill World Cup and Championships schedule since 2002, with every year attracting thousands of mountain bike enthusiasts from all over the world to witness spectacular downhill racing by MTB legends.

We’ve worked on this project for two decades with our long-term clients (and friends), Rare Management, who have regularly won prizes/awards themselves for their impeccable delivery of this energy fuelled event in the mountains.

Hillside helps to provide all design for the event’s build-up in advertisement, posters, social media and more, as well as on-site branding with signage, flags, banners etc., delivering a brand-new creative each year. We work closely with the organisers from October to June to develop each campaign, using a mix of design styles, photos and illustrations to create high-impact visuals.

In addition to the key creative, we are also responsible for designing and maintaining their website.