We’re delighted to reveal our latest project – a new visual identity for the Scottish Furniture Makers Association (SFMA). Scottish design and crafts has a well-earned reputation for quality around the world, and SFMA is one of the largest and most diverse groups of bespoke furniture makers in the UK.
We were challenged with creating a logo that would symbolise creativity, traditional craft, innovation and sustainability. In addition to this, we wanted to represent the members’ collective ethos and values, alongside precision, beauty and transformation.